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CASE
TAKE TEN
JOINT INITIATIVE BETWEEN NETFLIX'S FUND FOR CREATIVE EQUITY AND FILM COMPANION
OBJECTIVE
OUR APPROACH
Designed and developed a functional website that can host a competition that will be conducted across the country. Multilingual capabilities are the key feature of the website.
Designed with a very clean and modern-looking approach also brings minimalism into it.The user journey was made seamless and small as the main focus was to educate the audience about the competition and take them straight to the Application Form page. the multilingual approach and how it could beneficial for the user.
Introducing 10 different and top most spoken languages country-wide - English, Hindi, Marathi, Gujarati, Bengali, Punjabi, Tamil, Telegu, Malayalam, and Kannada
LANGUAGE
According to a rather old study posted in the Harvard Business Review, “nine out of 10 Internet users said that, when given a choice of languages, they always visited a website in their own language. TakeTen is available in 10 different languages. The main purpose of adding this feature is to eradicate the language barrier across India.
RESULT
According to a rather old study posted in the Harvard Business Review, “nine out of 10 Internet users said that, when given a choice of languages, they always visited a website in their own language. TakeTen is available in 10 different languages. The main purpose of adding this feature is to eradicate the language barrier across India.
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