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CASE
ELDA HEALTH
LEADING MENOPAUSE WELLNESS SPECIALISTS
OBJECTIVE
The client's website faced severe UX/UI issues. The redesign aimed to revamp the entire site, focusing on intuitive navigation, visual enhancement, and seamless interaction. The objective was to create a user-centric platform, rectifying usability concerns while improving overall engagement and communication of the client's offerings.
OUR APPROACH
The project's core objective is to delve into the UX hurdles impacting lead generation. Identifying and rectifying these issues is crucial to fostering a visually engaging website that enhances user experience. By pinpointing specific UX pain points, the team aims to cultivate an environment conducive to lead acquisition. This involves a meticulous overhaul of visual elements, ensuring they resonate with the target audience, evoke interest, and prompt action.
The ultimate goal is to craft a website that not only captivates visitors with its aesthetics but also facilitates seamless navigation, effectively showcasing services. Establishing a compelling digital presence aligns with the overarching aim of converting website visitors into potential leads by presenting services in an appealing and easily accessible manner.
IDEATION & CONCEPT
The design process began with a UX audit and usability testing, unveiling key challenges. Wireframes were then crafted through brainstorming, serving as foundational blueprints. Rigorous user testing validated these wireframes' efficacy. Progressing to high-fidelity frames, we refined the interface with user-centric elements. Iterative improvements, guided by user feedback, optimized visuals and usability. This holistic process aimed to enhance user satisfaction and interaction, aligning design decisions with the goal of a more intuitive and engaging website.
RESULT
The comprehensive redesign, comprising over 30 optimized screens, significantly enhanced the overall user experience. The implementation of quality visuals and compelling content contributed to a more engaging platform. Metrics showed notable improvements in user engagement, indicated by increased time spent on the site and higher interaction rates across various pages. Furthermore, the redesign facilitated reduced bounce rates and demonstrated a tangible increase in user conversions, aligning well with the project's objectives of fostering a more user-centric and conversion-friendly website.
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